In August of 2018 we launched our first winter collection. ALL RICE shows our intention as a brand of not distinguishing between ages, gender or ideologies and enhancing the power of the individual. We shot the campaign in the photo studio that we have in the office, with more than 20 people of different nationalities and different cultures. The collection is based on various silhouettes inspired by the "streetstyle", with some edgy details regarding colors and materials to make a difference. The star model of the season has been our Alpina boot. You can visit our YouTube channel to see all the visual content of the collection and other videos. Click here.